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Y2K Makeup, Volumizing Mousse and Dewy Skin Lead Spate Beauty Trends

Cosmetic consumers are seeking bold colors for eyes and lips as well as thicker hair textures and facial products like mists and foundations.

The Y2K aesthetic has taken over fashion and now it’s heading for the makeup bag, according to recent data from market research firm Spate. Additionally, volumizing mousse is in demand for hairstyles and K-Beauty favorite, dewy skin products, are also on the rise in consumer searches online.   Y2K Makeup On average, there are 2.9K searches every month in the US for Y2K Makeup, which is very low volume relative to other makeup looks. It’s grown +70.0% in searches since last year, according ...

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